Just Born was founded in 1923 in New York City by the founder Sam Born. The company and is now based in Bethlehem, Pennsylvania, in the United States. Its tagline is 'A great candy isn't made...it's Just Born.'
Just Born produces classic American candies such as: Mike and Ike, Hot Tamales, ZOURS, Teenee Beanee Gourmet Jelly Beans, and marshmallow Peeps.
Russian immigrant Sam Born came to the United States in 1910. In 1916, Born was awarded the key to the city of San Francisco for inventing a machine that mechanically inserted sticks into lollipops. In 1917, Born opened a small retail store in Brooklyn, New York.
He displayed in his store window an evolving line of daily made candy, marketing its freshness with a sign that declared Just Born. Sam Born is credited with the invention of chocolate sprinkles, known as 'jimmies', and the hard coating on ice cream bars. Just Born has become America's largest manufacturer of seasonal marshmallow confections. Just Born continues to be family owned.