• Mar 01, 2018|
  • Blog |
  • Jennifer

Did you know that Americans spend more than $7 billion on chocolate annually and munch their way through a whopping 1.3 million tonnes?

So what rocks their shopping trolley in terms of chocolate?

From Reese’s Peanut Butter Cups to Baby Ruth and 3 Musketeers, there are no shortage of tasty candy bars, but what we have found is that many of the oldie bars are still the best and some of these have been around since before World War II.

So which American Candies are in their top ten?

Ranking 1 - M&M’s – Revenue Generated: $406.7 Million

Top of the list is of course M&M’s. They have been around since 1941, when they were introduced to consumers as a chocolate that wouldn’t melt in their hands. Named after their inventors Forrest Mars and R. Bruce Murrie, they were given to GI’s serving in WWII and they event went on a space mission in 1982.

The top M&M’s colour is the red one, but there are now eleven permanent varieties in circulation as well as special seasonal offerings.

Ranking 2 - Reese’s Peanut Butter Cups – Revenue Generated: $398.9 Million

Invented in 1920 by Harry Burnett Reese, a former dairy employee of Milton S. Hershey.

He began selling his peanut butter cups, dipped in Hershey’s chocolate in five-pound boxes for candy assortments and they soon gained in popularity.  Some 40 years later, Hershey bought the company for $23.5 million. Today it is claimed if you were to line up the Reese’s sold annually in the USA, they would wrap around the earth several times. 

Ranking 3 - Snickers - Revenue Generated: $386.2 million

Snickers was introduced in 1930, believe it or not, the bar was named after one of the Mars family’s favourite horses. The milk chocolate-covered bar of nougat, peanuts and caramel was the Mars family’s second ever product.

Did know that more than 99 tons of peanuts go into making over 15 million Snickers bars each day, and each bar contains around 16 peanuts?

Ranking 4 - Hershey’s Milk Chocolate Bar – Revenue Generated: $249 million 

The Hershey’s Milk Chocolate bar was developed in 1900 by Milton S. Hershey and is the oldest candy bar on our list. Hershey wanted everyone to be able to enjoy the great taste of milk chocolate, which was a privilege only the wealthy enjoyed at the time. So he started his chocolate operation right in the heart of Pennsylvania dairy country and charged just a nickel for his candy bar. From 1941 to 1945, the Hershey Company produced more than a billion rations bars for troops serving in World War II. These days, Hershey makes more than 373 million of its signature candy bar every year. 

Ranking 5 - Kit Kat – Revenue Generated: $201.8 million 

Did you know it was originally called the Chocolate Crisp? Created by the British and launched in 1935 by Rowntree Ltd of York, it was ‘allegedly’ named after the Kit Kat Club, an eighteenth-century Whig literacy club in England. Nestle acquired Rowntree in 1988 and now produces Kit Kat for over 70 counties.

In the United States, however, you’ll see a different name on the label - Hershey who have been the licensed U.S. manufacturer of the chocolate bar since 1969. 

Ranking 6 - Twix - Revenue Generated: $169.9 million 

Twix was initially produced in the United Kingdom in 1961 until it was introduced in the United States in 1979. 

The crunchy cookie, caramel, and chocolate bar is a relative newcomer to the American marketplace compared to other top sellers.

Ranking 7 - 3 Musketeers – Revenue Generated: $100.7 million

A true retro classic. The 3 Musketeers bar was first introduced in 1932 and it was originally made up of three pieces and three flavours: vanilla, chocolate, and strawberry. The candy bar is now a single piece of fluffy chocolate-flavoured nougat covered with milk chocolate. The 3 Musketeers family recently expanded to include Mint and Truffle Crisp bars.

Ranking 8 - Hershey’s Cookies ‘n’ Crème – Revenue Generated: $80.4 million

A relative newcomer to our list as them Hershey’s Cookies ’n’ Creme only hit the candy stands in 1994. Made of white chocolate with the promise of cookies in every bite, it was billed as a unique twist on the classic and much loved Hershey Milk Chocolate Bar.

Ranking 9 – Milky Way – Revenue Generated: $70.2 million

Created in 1923 in Frank Mars’ kitchen, this chocolate bar was named after a popular malted milkshake.  It was designed to capture the taste of the malted drink and is made of chocolate malt-flavoured nougat and caramel-covered milk chocolate. Milky Way was Mars Incorporated’s first candy bar and it sold for just a nickel. 

Ranking 10 – Almond Joy – Revenue Generated $60.8 million

The Almond Joy Bar arrived in 1946 courtesy of Peter Paul Candy Manufacturing. It’s made of sweetened coconut, topped with two almonds and covered in dark chocolate. Cadbury purchased Peter Paul in 1978 and Hershey bought the company’s U.S. operations in 1988

These American chocolate candy bars might not be in your top ten, so please feel to browse our website for your favourite.