• Sep 28, 2015|
  • Blog |
  • ED JOLLY

Many candy aficionados consider the modern day confectionery brand, Wonka, a worthy exponent of the name originally conjured by Roald Dahl for his eccentric confectioner, Willy Wonka, the central character in the seminal Charlie And The Chocolate Factory (1964).

Bold flavours, vibrant colours, unusual textures, odd shapes, weird sizes and whimsical packaging mark this world-famous candy brand and unbridled creativitiy has helped build this confectionery brand a reputation for extraordinarily imaginative confections.

The Wonka brand opened its doors in 1983 having sought licence to use Dahl’s fantastic confectionery name. Since then, the Wonka brand has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages.

The wide range of Wonka candies includes: Wonka chocolate bars, Wonka Nerds, Wonka Nerds Rope, Wonka Sweetarts, Shockers, Spree, Laffy Taffy, Wonka Runts, Everlasting Gobstoppers, Lik-M-Aid Fun Dip, Pixy Stix, Bottle Caps, Kazoozles and Gummies. The Willy Wonka Candy Factory is owned by Nestlé USA Inc.

  • Wonka Nerds

    Irregularly shaped, tangy, crunchy candy nuggets in an assortment of absolutely delicious, mouthwatering sweet fruit and extremely sour flavours.

    Angelo Fraggos launched the production of Nerds in 1983. By 1985, Nerds were recognized as "Candy of the Year" by the National Candy Wholesalers Association (NCWA).The United Kingdom sold a three-box chambered package of Nerds, with strawberry cola as one of the flavors (the United States never sold this type of box or flavor).

    Throughout the years, the Wonka Nerd product has been sold in a box with two separate compartments, each compartment containing a different flavor.

    Nerds were a very popular candy in the 1980s even though they had big competitors including Pop Rocks, Candy Buttons, and Mike and Ike’s. Nerds also had a close cousin in the '80s—Dweebs. Dweebs were very similar to Nerds; they were less sour and bigger in size.

    Wonka Nerds are an enduring classic and remain ever popular over 30 years after their introduction.

  • Wonka Everlasting Gobstoppers

    The Everlasting Gobstopper is both a fictional candy created by Roald Dahl attributed to his eccentric confectionery maestro, Willy Wonka, as well as a real life confection that uses the name taken from the fictional product.

    According to Roald Dahl's book, Charlie and the Chocolate Factory, the fictional Everlasting Gobstopper is a candy that not only changes colors and flavors, but can never be finished, and never even reduces in size. It is also implied that they may also be indestructible.

    Factory owner Willy Wonka explained that Everlasting Gobstoppers were "for children with very little pocket money". According to Slugworth in the 1971 film, the Everlasting Gobstopper would entirely ruin his business.

    In the real world, a product called Everlasting Gobstopper was introduced in 1976 by the Chicago candy company Breaker Confections, which had licensed the "Willy Wonka" name in 1971 so that it could be used as a merchandising tie-in for Willy Wonka and the Chocolate Factory. The Willy Wonka Candy Company brand is now owned by Nestlé, and made in Itasca, Illinois.

    The jawbreaker is composed of several discrete layers to mirror the color-changing effect from the book. The standard type has a chalky center similar to a SweeTart. A version with a chewy center is also available.

    The real world Everlasting Gobstoppers resemble the gobstopper from Charlie and the Chocolate Factory and its 2005 film adaptation far more than the ones featured in the 1971 film. The 1971 film version is a multi-colored, bumpy/spiky candy, and the ones in the book and 2005 film are round, single-colored spheres.

    Unlike the ones from the book and 2005, they are chewable once sucked long enough (Wonka says you would break your teeth if you tried to chew a gobstopper), and, unlike their fictional counterparts, though they can take a considerable amount of time to eat if sucked rather than crunched, they are not "everlasting".

  • Pixy Stix

    A fizzy powdered candy wrapped like a drinking straw, Pixy Stix started life as a penny drink, Frutola, a drink mix in the late 1940s, but J Fish Smith discovered that kids were eating the sweet and sour powder right from the package instead of putting it in water.

    The candy is usually poured into the mouth from the wrapper. Pixy stix come in grape, maui punch, orange, cherry, blueberry and strawberry flavours.

  • Laffy Taffy

    Laffy Taffy is a brand of taffy manufactured by Robert D and sold under the Willy Wonka Candy Company brand. It was a brand of candy first produced in the 1970s as "Beich's Caramels", though in fact they were fruit-flavored taffy squares rather than traditional caramel format.

    The name “Laffy Taffy” refers to both the chewy taffy nature of the candy as well as its embodiment of silliness. Jokes are written on the inside of each wrapper. These jokes typically takea simplistic approach: "What do you call a cow with no legs? -- Supper." These jokes are usually sent in by children who are credited on the wrapper.

    Laffy Taffy used to come in thick, square shaped pieces, but today, it is sold in thinner, rectangular shaped pieces. Laffy Taffy comes in many different colors and flavors, including green apple, strawberry, grape, banana, watermelon, blue raspberry and Cherry.

  • Wonka Runts

    Runts are crunchy candies sold by Nestlé. First seen on the market in 1982, the candies are in the shape, color and flavor of a selection of fruits. Runts have a hard candy shell with a compressed dextrose center (somewhat powderous and similar to the consistency of SweeTarts).

    In 1982, Runts were introduced with banana, cherry, strawberry, orange, and lime. Runts originally had colorful centers that matched the color of the outer shell.

  • Wonka Fun Dip

    Fun Dip is a candy manufactured by The Willy Wonka Candy Company, a brand owned by Nestlé. The candy has been on the market in the United States and Canada since the 1940s and was originally called Lik-M-Aid.It is intended to be consumed by licking the sticks and using the moistened stick to collect some of the flavoured sugary granules. While the original flavors consisted of lime, cherry and grape, the most common flavors are cherry, grape, and a raspberry/apple combination that turns from blue when dry to green when wet with saliva or water.

  • Nerds Rope

    The crunchiest candy rope in the world, perhaps. It consists of gummy string with a variety of Nerds attached to the outside. It comes in original, berry and tropical flavors.

    Some people will go to any lengths to get their hands on this tuly scrumptious candy rope.

  • SweeTarts

    SweetTarts have taken numerous forms such as Giant Chewy SweeTarts, Mini Chewy SweeTarts and SweeTart paper rolls as well as the more recent SweeTarts Soft & Chewy Ropes. Kazoozles were renamed in October 2014 "SweetTarts Soft & Chewy Ropes"

    SweeTarts Soft & Chewy Ropes wereformerly known as Kazoozles and are a tang candy now sold by Nestlé under their Willy Wonka Candy Company brand.

    SweeTarts Soft & Chewy Ropes (or Kazoozles as they were previously called) are flavored licorice ropes which are filled with a soft filling that contrasted with the flavour of the outer rope casing. Initially, there were 2 ropes to a pack, but this was later increased to packs of 4 and 8. They now feature no artificial flavors or preservatives.

    Flavours include:

    • Cherry Punch- Cherry rope with punch filling
    • Pink Lemonade- Lemon rope covered in sour sugar crystals with pink filling
    • Strawberry Watermelon- Watermelon rope with strawberry filling
  • Wonka Bottle Caps

    Bottle Caps are quirky, tart tablet candies made to look like metal soda bottle caps in grape, cola, orange, root beer, and cherry flavors. They are sold by Nestlé under the Willy Wonka Candy Company brand.

    Bottle Caps have a sour yet slightly sweet taste to them and are charecterised by their soda flavors.

    In the past, Bottle Caps contained a lemon-lime flavor instead of the current cherry flavor. There was also a time when the Willy Wonka Co. made Fizzy Bottle Caps (called Fizzy Jerks in the UK). These were like the original but contained ingredients to make them fizz when eaten.

    In early 2009, each individual piece of Bottle Caps candy was made much smaller than they had been in the past. The underside was flattened, and no longer resembles the underside of a bottle cap in the boxed Bottle Caps. The paper tube packaged version retains the original shape.

  • Wonka Nerds Giant Gumballs

    This is a mammoth spherical gumball weighing in at a substantial 65g. Once a diner has gnawed through the thick candy gum casing, they are faced with a cavity loaded with tiny, tangy Wonka Nerds – what a wonderful surprise. This is a gluten free gumball, as big in enjoyment as it is in size.